Everything about Eckhard Pfeiffer totally explained
Eckhard Pfeiffer (born
August 20,
1941 in Lauban,
Germany—now
Lubań,
Poland) is a business executive of
German ancestry, and a former CEO of
Compaq from 1991-1998. He joined
Compaq from
Texas Instruments, and established operations from scratch in both Europe and Asia. He was named as one of
TIME's "Cyber Elite Top 50" for 1998.
He received his MBA from
Southern Methodist University,
Dallas, TX. His leadership in the early 1990s was successful. At the same time as Compaq began to dominate the server market, they entered the retail computer market with the
Presario which one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In order to maintain the prices it wanted, Compaq became the first first-tier computer manufacturer to utilize CPUs from
AMD and
Cyrix. The price war resulting from Compaq's actions ultimately drove numerous competitors, most notably
IBM and
Packard Bell, from this market.
Under his tenure, Compaq made several major acquisitions. In 1997, Compaq bought
Tandem Computers, known for their
NonStop server line. This acquisition instantly gave Compaq a presence in the higher end business computing market. In
1998, Compaq acquired
Digital Equipment Corporation, the leading company in the previous generation of computing during the
1970s and early
1980s. This acquisition made Compaq, at the time, the world's second largest computer maker in the world in terms of revenue.
However, Pfeiffer had little vision for what the combined companies should do, or indeed how the three dramatically different cultures could work as a single entity, and Compaq struggled as a result. Pfeiffer was forced out as CEO in
1999 in a coup led by board chairman Ben Rosen and was eventually replaced by
Michael Capellas, formerly CIO of the company. Capellas was able to restore some of the luster lost in the latter part of the Pfeiffer era, but the company still struggled against lower-cost competitors such as
Dell.
Pfeiffer was one of the founders of
Accoona, an Internet search engine provider, and has been its Chairman since December 2004.
Pfeiffer serves on the boards of several major corporations including
General Motors,
Ericsson, and
DirecTV.
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